You’ve got a topic and you’re ready to communicate it to the world. The problem now is how.
There are 3 ways of communicating: verbal, nonverbal and written.
Verbal communication is the spoken word. If you were to only pursue communication through this form, you would be doing podcasts. It’s an audio-only format. Or maybe even talking on the phone.
Nonverbal communication is everything that is not a spoken word. It’s the physicality of a message. Your facial movements, talking with your hands and using outside objects to communicate your message.
Written communication is self-explanatory. It’s the most prevalent that people don’t even realize they’re using. Social media posts, text messages, the news ticker at the bottom of the screen, all of those are examples of written communication that people don’t normally think about because it’s not a long-form version of writing.
All 3 are closely tied together. Something about your nonverbal communication plays into the verbal. One example is how you can tell someone is smiling when you’re talking on the phone.
Even written helps with the other 2. You always understand a topic more fully after writing it out. Often, this understanding helps the articulation of the verbal and the confidence of the nonverbal.
Sometimes a script will be written first to help outline a video or podcast to guarantee fluidity and a clear message.
It’s clear that all 3 types of communication work together. That means you can improve on something and it will benefit all aspects of communication.
I’ve found 2 main ways to improve communication: Understanding your message and how you deliver this message.
Understanding Your Message
After reading some crappy writing online, it becomes obvious that people don’t always know what they are talking about.
The Internet is amazing in giving everyone a platform. But that is also the downside.
The Internet and social media don’t vet the people that publish on it. Anyone with a computer can say anything and now they have a platform for it.
To stand out, you must fully understand the message you want to communicate.
Sometimes you can have a surface level understanding of the topic and be able to produce respectful content. But that isn’t very common.
This will go into building your brand. Every company has a brand image that is their core message; Nike says that people can do anything athletically with the right gear and training, Shield Republic says that conservative values need to be restored, Vuori is about athletic clothing that is comfortable and functional, I could go on for literally any company.
When creating content, you have to make it on-brand. The message you are delivering must be conveyed in your content creation.
Knowing your message sets you apart and guarantees authenticity.
There are so many resources to research. You can use just about any search engine to get started but always go back to the primary source. Don’t use a blog that quoted a blog that reworded an idea from someone else. Go to the source.
How You Communicate Your Message
How you communicate your message is debatably more important than anything else.
Freaking Adolf Hitler had people following him because of how he delivered his message. Nobody wants to jump on to the idea of “killing people because of their race or religion is good for us.” That was Hitler’s brand and he had literally millions of followers.
Nelson Mandela said “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”
You must be able to adapt your message to various platforms.
Start with one form. Expand it.
This is the same approach Gary Vee preaches. He says it because it works.
Learn your message, then deliver it in the most forms possible to get the best result.