Marketing is key. Especially if you are in anyway trying to make money with freelancing, getting started straight up sucks. That’s why push/pull marketing is so important.
Trust me, I get it. I’ve been doing this freelancing thing for a little over 2 years now, and I still have trouble getting clients.
Getting gigs is hard. It’s stupid hard at that. For any freelancer, not just writers.
Since I was having trouble getting started, I investigated marketing.
To start, I had no clue how to do any sort of marketing. I was terrible on all forms of social media. I knew I needed to post, but what? Thankfully, my wife was very good at social media and helped me understand each medium a little better.
While doing market research of…well…marketing…I learned a ton.
I’m by no means an expert, but I learned to always be looking for the next big thing. I learned to read into some analytical data to better understand the best platforms for my goals.
Most importantly though, I learned about push/pull marketing.
Push/pull marketing was the key to helping me understand the kind of content I need to put out. It also helped me realize the value of brand building and getting your name out there.
Notice that it’s called Push/pull marketing, not pull/push. There is an important reason for that: you must push people into your business to create traction, so they will be pulled toward you later.
I thought, for the longest time, that if I just applied to jobs I would get hired. I have a degree in English, so obviously I’m a good writer.
First rule of not sounding pretentious: don’t say ‘obviously’ because what is obvious to someone isn’t always obvious to someone else.
Second rule: There is a lot to learn. I will constantly be learning.
In fact, the best thing about my degree is that I learned how to read a book and disseminate the information I need from said book. And there is a book about literally every topic.
I used what I learned from getting my degree to read about marketing and learn how to market myself and better my content.
I learned that there are different kinds of writing. Writing for blogs is different than journalism, which is different than sales copy, which is different than social media writing. The way you write changes depending on the goal and the format.
That’s just what I learned, you’re here to get the details of what it means to do push/pull marketing.
For push marketing, you must sell yourself.
Give people a reason to follow you and hire you.
I like to use my social medias to give tips, talk about the new things I learn and share my posts about my long form blog posts such as this one. My website hosts my portfolio, but my socials show how I got those jobs.
I wrote an article recently about writing DM’s on socials to share your work. I stand by that.
Reach out to people that have a bigger or larger reach than you and hope they take you up on that offer. I know Family Guy was talking about sexual consent with their James Bond bit, but the joke is true for freelancers: “50 ‘no’s’ and 1 ‘yes’ is still a ‘yes’.”
You reach out to 50 people on Twitter or Instagram but only 1 answers, that is still a win because it’s reaching a new market you didn’t have access to before.
Push marketing is creating content and giving people a reason to care about you and what you have to say.
The second half of push/pull marketing is about providing consistently strong content that helps create a word of mouth and build your personal brand.
Pull marketing is when people like what you put out so much, that they come to you and want to work with you.
Shoot, I could wrap up right now and it would suffice.
I’m a little long winded though…or long written in this case.
Pull marketing is the by product of push marketing. If you push yourself and your freelancing services on enough people, then word gets around.
By making creating the narrative with the push marketing campaign you’ve been running for however long you’ve been doing it, then the pull marketing is just the delivering of that narrative.
It’s much easier than you would think.
The push marketing is the hard part.
After crafting the narrative you want, all you have to do is deliver. Do exactly what you wanted to be doing in the first place.
In fact, the pull marketing aspect helps you ease off the gas for a bit and catch a breath by doing what you love instead of promoting the whole time.
To be honest, I don’t like complacency.
That’s why SEO is so important for your pull marketing. It’s created during content creation, but it helps people find you online longterm.
Once the push marketing takes effect and starts pull marketing, the push efforts are going to ease some, but not go away. You should keep promoting and creating brand awareness. This will help you to continue to grow.
It also means you can raise your prices for your freelance work.
Everyone just wants to get paid in proportion to the quality and quantity of work they put in. After paying your dues, you can do just that.
Capitalize on social media and websites for offering contact info. Then use that to your advantage and leverage yourself to no longer need socials.
That way if, for some reason, social media dies off, then you have the pull already to continue succeeding.